Maped
Challenge
How can we reach out to mums all over the world, as well as their children, and promote our different products in a global TV campaign?
To best address this question, how can we do without the opinions of mothers?
After a workshop with several mothers on their relationship with brands, their habits and their children's behaviours, here is the chosen concept that was proposed and broadcast in 15 countries.
The concept
One specific thing occurred to me during this workshop: all mothers appreciate their child's unlimited imagination, often with some nonsense...
So how can we best express this truth, both for the child and for the mothers?
Unstoppable kids is the concept I created for this TV campaign.
The birth of a saga in 4 and then 8 episodes to celebrate the creativity of children.
The idea
A deep dive into the boundless imagination of Léa and Théo, two mischievous and creative children who are the very embodiment of the brand's values, clever and ingenious.
We worked with a character designer to bring our two characters to life in an animated saga.
The films highlight the ingenuity and innovation of the brand which makes life easier for children and their great imagination.
Unbreakable ruler, pencil sharpener, ultra washable markers, crayons with super bright colours...
Movies
The rabbit pencil sharpener no one can resist.
The pencil sharpener that makes life easier
Pencils with ultra-bright colours, fortunately easy to wash.